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how do you introduce a new product into a market which has never existed before?

3 Comments

home automation
jay b asked:

i am trying to market home automation systems to people in existing homes who need a control system, but just don’t know it yet.


Question posted courtesy of: wireless home automation systems

Tags: Home Automation Q&A

3 responses so far ↓

  • 1 Sarah K // Mar 20, 2008 at 9:47 am

    This sounds like a project for a really good marketing team… you may want to check marketing professors at smaller colleges and see if any would be interested in letting their students use it as a learning experience. The prof could use it later on as a case study and you could get free advice.

  • 2 Eric C // Mar 21, 2008 at 2:29 pm

    You can approach a network marketing company to have them sell it for you through their word-of-mouth advertising system.

  • 3 josephine b // Mar 24, 2008 at 1:32 am

    You must conduct a marketing research to the target market. This will reveal a lot of issues concerning their life style, willingness and ability to buy, attitudes towards those systems, e.t.c. Communication to the target market is a must- all promo tools must be used but emphasis should be on advertising and personal selling

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